CRM & Digital Marketing Specialist

About the job

We’re looking for a talented CRM and Digital Marketing Specialist, some of the tasks :

• Establishing workflows and standards of entering data in the CRM
• Spotting ways to improve usage of the CRM through automating basic everyday tasks
• Customizing and pulling marketing reports from the CRM
• Analyzing the marketing reports to determine what kind of customer trends the business should respond to
• Writing training manuals and teaching staff on how to use the CRM
• Troubleshooting user or software errors that inhibit the efficiency of the interaction between people and technology
• Meeting with teams to help them analyze business trends
• Oversee, plan and execute Digital Marketing Campaigns (SM ads and Google optimization)
• Building the complete customer digital journey through the CRM and Mail / Notification systems

SKILLS ALL CRM MARKETING SPECIALISTS SHOULD HAVE

The CRM Marketing Specialist must have the following skills:

• Expertise in the CRM software’s and digital marketing tools
• Ability to help figure out how to better integrate the CRM with internal legacy platforms
• The skill to resolve technical CRM issues, including responding to customization requests
• Organizational skills, which help the CRM Marketing Specialist juggle competing demands from marketing, sales, customers, and management
• Collaboration and patience to serve as the bridge between marketing and sales
• Strong writing skills to communicate with internal partners or even to write technical training manuals for end users
• Public speaking skills that allow them to train others on CRM software
• Attention to detail, to manage the integrity of the CRM data
• Ability to discern meaning from patterns and spot trends from data
• Good problem-solving abilities and excellent communication

Basic requirements:

• +2 years of experience in CRM and Digital Marketing
• Excellent in building reports and presentations
• Good problem-solving abilities and excellent communication