Website Al Jassim Group
Job Position – Marketing Manager
Company Name – Al Jassim Group
A passionate marketing professional to join Marketing team, you will be part of the team to chart the Brand and Marketing Strategy for top brands like Burger King, Applebee’s, Caffe Vergnano, etc. in Qatar.
Experience : 10+ Years
Location : Qatar
Key Objectives – Should have experience working with international brands and be skilled in Strategic Planning, Negotiation, Budgeting, Marketing Calendar, Market Planning, Business Planning, and Operations Management.
Solid experience in Quick Service Restaurant (QSR), Casual dining, Café, Real Estate industry- Must
Execute annual marketing plan for each business unit in line with the business plan including promotional activities, ATL/BTL activities, customer management, etc.
Participate in recommending and executing effective media that produce a strong presence of our brands and leverage the image.
Briefing agencies on various projects and explaining the company’s main objectives from advertisement.
Initiate cross-promotion with strategic partners as well as major brands in the industry, that will help us further develop our brand awareness in the market and reduce spending.
Follow up on marketing tactics to help deliver the desired results & and build top-of-mind awareness of Al Jassim brands.
Monitor, evaluate, and report sales activities and performance in general and for specific promotions.
Confirm the best use and right place for POP materials.
Conduct regular meetings with managers and crew, to align/share promotions mechanics/marketing initiatives and tactics for better delivery and achieving desired results.
Produce media analysis reports and collect different supplier information to ensure the best rates and quality.
Produce the customer survey/reports/ to ensure customer satisfaction – Mystery Shopper
Communicate promotions/campaigns and tactics well in advance with the operation and supply chain team to ensure sufficient stocks.
Produce various kinds of marketing reports as required for the business that helps in monitoring the business performance.
Engaged in PR functions that enable the organization to promote its brands & and get publicity mileage.
Ensure following policies, procedures& and processes necessary to run the department efficiently.
Providing marketing services to the businesses we operate that include, Burger King, Applebee’s Café, Vergnano, Real Estate, and other departments subject to the addition of new brands, concepts, divisions, and companies that the Organization may start/initiate.
Follow up in digital and social media and report periodically on performance and updates required.
Email : email@example.com
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