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Onsite Merchandiser

  • by
  • Full Time
  • Dubai

Jokoka

Onsite Merchandiser Jobs in Dubai

 

About the job

The Onsite Merchandiser is responsible for the onsite content plan for Jokoka, from content planning and briefing to execution in line with the company’s commercial and inspirational targets.

Responsibilities:

  • Strategically merchandise all product areas of the website. Determine and manage product display order, color features, web categorization and navigation to support key product investments.
  • Partners with Marketing, Analytics, commercial and eCommerce teams to assist in developing compelling merchandising themes and story-telling for each season and across categories including online shops to feature trends, marketing initiatives and promotions. Responsible for executing on-site.
  • Sets up and schedules homepage updates, new content pages, promotions and features to be aligned with the marketing calendar. Responsible for QA of homepages, links, and redirects.
  • Examines site daily/weekly to ensure products are in the correct categories, promotions are functioning, links lead to the correct categories/pages and product set up is accurate. Tests new features and functionality as needed.
  • Manages and optimizes site search results and faceted navigation for each category for increased product sales. Identifies and fixes failed searches, creates and manages a library of synonyms for frequently misspelled products and keywords.
  • Monitors website performance utilizing KPI reports. Identifies areas for improvement / concern across the site and traffic sources, calling out risks to current sales plan and ideating problem solving solutions to course correct.
  • Perform periodic website testing through various browsers and devices (i.e. desktop, tablet and mobile) to ensure new features and functionality are working correctly.
  • Work with SEO agency to implement best practices for both product, category and special landing pages to increase rankings in SERPs. Coordinates content delivery to help organic search results to rank for non-branded keywords.
  • Conduct competitive analysis to evaluate merchandise, promotions, features and product presentation to inform future strategies.

 

 

To apply for this job please visit www.linkedin.com.