Social Media Marketing Specialist

About the job

We are looking for an experienced Social Media Marketing Specialist who will play a critical role in creating original digital content across the company’s various social media platforms. You should be a “people person” with great customer service skills and the ability to moderate conversations with our community, with a proactive, agile, and positive attitude. You should be able to act as the face and voice of the brand and manage all community communications, as well as showcasing capacity in being the brand’s reliable and knowledgeable partner on a social media front.

Responsibilities

• Oversee day-to-day management of campaigns and ensure brand consistency
• Facilitate scaling brand and company awareness through various social media channels
• Work with brand to create and implement social media strategies monthly
• Ensure brand consistency in copy through tone, voice and terminology
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, YouTube, LinkedIn, Reddit, GitHub so on and so forth.
• Ensure progress on all platforms by using analytical tools such as Google Analytics and sprinkler, meltwater & others.
• Oversee the creating and implementation of the monthly editorial calendar which includes monthly content objectives and initiatives.
• Managing of regional and local social media accounts and handles.

Qualification:

• Bachelor’s degree
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints