
Website Snap Inc
Table of Contents
Ad Research and Insights Lead Jobs in Dubai
About the job
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.
Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
Snapchat is a camera and messaging app that connects people to their friends and the world.
Every day around the globe, millions of people use Snapchat to communicate with friends, build relationships, play, and learn.
No matter where you are or how you express yourself, it’s always the fastest way to share a moment!
We’re looking for a Ad Research and Insights Lead (MENA) to join a multi-functional team that partners closely with media agencies.
As a member of our Global Measurement and Insights team, you will leverage thought leadership, custom analyses, ads measurement, and joint learning plans to craft insights narratives and provide prescriptive guidance as to how advertisers can drive effective and efficient ads performance on Snapchat.
Snap’s Ad Research and Insights Leads work collaboratively across sales, business marketing, product, data science, and product marketing to drive adoption of the most important and performant ad-buying, insights, and measurement tools Snapchat has to offer.
You will be a strategic leader for the MENA region, and represent its needs globally.
As an ideal candidate, you possess deep knowledge of advertising industry research topics, omni-channel brand & performance ad measurement, and are familiar with conducting business across this region.
You are an insights storyteller, finding opportunities to elevate Snap’s value propositions through testing hypotheses with innovative measurement approaches.
You have a sophisticated understanding of ad measurement capabilities (e.g. pixels, multi-touch attribution, lift testing) and market research methodologies
(e.g. neuroscience, experimental design, qualitative and quantitative techniques) and have established relationships with local/global research vendors.
You are able to articulate thought leadership propositions and learning agendas to senior executives at agencies, and conduct the required research to execute them.
You are fully self-sufficient/creative in finding ways to get at the data and insights needed to tell the right story.
You’ll have lots of agency and leadership exposure, direct collaboration with Product, and client-facing teams, and play a key role in driving advertiser and revenue growth in one of our most exciting regions. Regular travel may be required within MENA.
What You’ll Do
- Lead measurement, research, and learning plans for media agencies in support of their media objectives and the long-term growth of the partnership.
- Build measurement capability and advocacy across your client groups.
- Communicate complex ads measurement and research results to a general audience.
- Serve as a trusted measurement consultant for key strategic agency relationships.
- Work closely with Advertiser Solutions (sales), Ad Product, Measurement Product, Data Science, and RnD teams to evaluate, position, and improve ad-products using causal and observational measurement frameworks.
- Propose well-grounded solutions to flawlessly execute outstanding ad industry thought leadership (e.g. marketing, analytics, research vendors, study design, and key insights)
- Scope and gather context from partners when planning new projects, evaluating traditional and non-traditional research methodologies
- Ensure flawless execution of all research, mapping back to initial scope and both internal and client business objectives
- Design, write, and manage surveys with precision and attention to detail
- Evaluate proposals from third-party research firms and build relationships with research partners
Knowledge, Skills & Abilities
- Ability to structure and conduct analyses to generate insight and recommendations
- Clear and concise communication; comfortable with presenting insights and recommendations to senior leadership
- Understand concepts, measurement solutions, and underlying statistical fundamentals of the ads efficacy and measurement ecosystem
- Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling
- Proficiency in measurement solutions including brand and conversion lift, advanced analytical tools (e.g. SQL, R, SAS) is preferred
- A deep understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques
- Understanding of agency needs with the ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of Snap
- A solid understanding of Snapchat and the digital advertising and measurement ecosystem
Minimum Qualifications
- Bachelor’s degree in social sciences or business field or equivalent years of experience.
- Substantial years experience years of ad efficacy and insights research experience at a leading ad platform, agency, or research firm.
- Experience with ads measurement and market research.
- Fluency in English required
Preferred Qualifications
- Advanced degree in business, psychology, sociology or a related field
- Experience building and influencing client or partner relationships
- Experience with trend-reporting and thought leadership
- Self-starter who is equally comfortable presenting to C-level executives as being “plugging in” and executing research start to finish
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate.
Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at accommodations-ext@snap.com
- Like Our Facebook Page Facebook/liveuaejobs.com Get More Live Updates Jobs in Facebook..
- Follow Our LinkedIn Profile linkedin.com/ Get More Live Updates Jobs in LinkedIn.
- Join Our WhatsApp Group Liveuaejobs.com/whatsappgroup Get More Live Updates Jobs in WhatsApp.
To apply for this job please visit wd1.myworkdaysite.com.