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Brand Marketing Specialist

  • by
  • Full Time
  • Dubai

Radix

Brand Marketing Specialist Jobs in Dubai

 

About the job

What is it like being part of Radix?

The Radix team, better known as the ‘Radicals’ within industry circles, is a group of highly creative and passionate individuals who are set on the path to radically transform the global internet addressing space.

We are extremely proud of our organizational culture which has integrity, collective progress, customer centricity, data-driven decisions and risk-taking at its core.

Working with Radix means an opportunity to get global exposure, to build industry benchmarks (and smash them, of course), and a chance to solve unique challenges with full autonomy.

What does Radix do?

Have you ever tried to buy a domain name? Of course you have. It’s one of those tedious processes that require you to try multiple permutations to get a domain name that’s actually available. Nevermind, the domain name that you end up buying is a compromise on what you actually wanted. Afterall, all good domain names are already taken, right? Wrong.

Founded in 2012, Radix aims to solve the problem of domain name scarcity by offering a variety of new and exciting alternatives to .com.

Radix’s product portfolio consists of domain extensions include .ONLINE, .STORE, .TECH, .WEBSITE, .SPACE, .PRESS, .SITE, .HOST, .FUN and .UNO. Many of these extensions have been hugely popular globally amongst new-age entrepreneurs, start-ups, online services, tech businesses and online stores.

By the end of 2020, Radix had crossed over 5 million registered domain names.

As the whole world is moving online and all commerce is being conducted virtually, Radix is enabling new businesses to claim their brandable identity on the Internet which will help them stand-out and succeed.

Quick Links

Website: www.radix.website

Twitter: @radixregistry

Facebook: /radixregistry

News: https://radix.website/news

About .TECH

  • TECH is a cutting-edge domain extension made exclusively for the tech industry. Being one of Radix’s premiere products, you will be working closely with the Brand Manager, the Sr. Director Of Brands, and the CEO in taking.TECH to the next level.

We strongly believe in backing our employees to deliver and giving them the opportunity to make a mark.

The Brands Team comprises highly motivated individuals, right from alumni from ISB, IIM to a 24-year-old Brand Manager who only graduated 3 years ago.

At .TECH, you will be responsible for growing the TLD through the conceptualization of stellar campaigns. You will work with supremely talented and impressive folks from content, design, and web development teams to bring your ideas to life. Creativity is of utmost priority as no idea is a bad idea at Radix since we believe in running larger-than-life campaigns.

It’s this culture that led to one of our campaigns break the code .tech being nominated on the “Oscars Of The Internet” at Webbies 2021.

If you are a savvy highly motivated individual looking for an environment where you can rapidly grow, this might be the challenge you are looking for!

Job Responsibilities

360 Degree Marketing Campaigns: Create, test, incubate & scale efforts through a range of fresh, authentic, and deeply personal marketing activities, inspiring our target audience to build the future on a.TECH Domain.

Building a Strong Brand Positioning: Creating a strong brand positioning for.TECH, hence creating allegiance within the tech community through earned media and building valuable projects that accrue value over the long term

Project Management: Work closely with the content, web development, and design teams to ensure deadlines are met and quality standards maintained.

Strategic Partnerships: Develop strong, mutually beneficial relationships with key stakeholders in the ecosystem including communities, events, accelerators, incubators & investors

Who should apply for this role?

    • You are none other than a graduate
    • Work experience of 1-3yrs in a strategic role working with a product/brand
    • An individual that has experience scaling businesses having worked through the entire funnel of ideation -> launch -> iteration
    • Growing businesses through organic channels is a must
    • Experience running programs/marketing campaigns in the Startup Community
    • Experience organizing, managing and working across multiple teams in a fast paced environment
    • Experience with consumer research and a penchant for understanding customer traits and behavior
    • Experience working with tools such as Analytics, FB Analytics is a bonus

Radix’s story and purpose

Radix was launched in 2012 as a subsidiary of Directi, a $1.4 bn company founded by Bhavin Turakhia and Divyank Turakhia in 1998.

Back in 2012, it had already become difficult to find short and memorable domain names amongst the available extensions. When ICANN (Internet Corporation for Assigned Names and Numbers) invited the initial applications for new domain extensions, it was a historic moment for the Internet on the whole. It opened a big opportunity to make internet-addresses shorter, meaningful and distinguishable. Radix committed over $50 million on the application of 31 strings comprising several generic and mass-market names.

These new domain extensions give an opportunity to users to register a domain name that is descriptive, keyword-rich, brandable and meaningful. Radix is thus making the Internet more organized and business-friendly.

Radix has partnered with 200+ registrars such as GoDaddy and BigRock to sell its domains to end-users all over the world.

 

 

To apply for this job please visit jobs.lever.co.