Digital Communications

About the job

JOB PURPOSE:

Develop and implement ADNOC Group’s digital communication activities and services, including development and enhancement of the corporate website and intranet, social media and other digital platforms to maximize reach and audience engagement, and meet key stakeholders’ requirements, in line with the Group Corporate Communication objectives.

KEY ACCOUNTABILITIES:

Job Specific Accountabilities

• • Support the development of content for various digital platforms and services including the ADNOC corporate website, intranet and online social media platforms to maximize reach, and ensures the ADNOC Group’s image, brand and reputation is well communicated and visible to all internal and external stakeholders.
  • Analyze Digital Communications operational plans and initiatives; identify gaps and recommend corrective measures to support in strengthening and protecting the Group’s image and reputation among key stakeholders locally and internally.
  • Monitoring the effectiveness of the website and other social media platforms. This includes managing search engine optimization and providing a content strategy to drive people to the website, intranet and online social media platforms.
  • Work with other members of the external communications team to produce fully integrated online and offline campaigns.
  • Support Management on critical and sensitive reputation issues and communication related challenges in order to inform effective decision-making.
  • Participate in developing Group Digital communications plans and initiatives in line with its strategic objectives in order to continuously build a positive reputation, and improve perception among external stakeholders.
  • Develop and nurture strong media relation with key identified influencers and online media locally and globally, in order to create better media opportunities.
  • Analyze, develop and deliver new functionalities and enhancements to the website and other digital services, including websites, microsites, emails, e-newsletters, SMS / MMS, etc. in order to optimize communication and enhances stakeholder engagement.
  • Analyze the trends and metrics related to public perception and social media coverage trends in order to continuously identify opportunities to enhance digital communications strategies and plans.
  • Development and maintenance of web content management system and administration tools to effectively organize and disseminate online content. Conduct digital content review and updates processes in order to ensure quality and relevance of content, and collaborate with the content team to address issues.
  • Provide digital communications related advice to business and corporate functions, Group Companies and assets, as deemed necessary, in order to develop and oversees the execution of integrated communications plans. Provide technical guidance and interventions for business and corporate functions in order to optimize and manage a wide-range of digital applications and platforms that support in meeting business objectives.
  • Conduct researches including analyses of user behavior, and participates in the assessments in order to convey research insights to the relevant internal stakeholder (Business/ Corporate Functions).
  • Conduct performance data review and metrics related to the digital platforms and develops regular report on digital platforms usage, and recommends necessary actions to improve usage.
  • Perform other related duties or assignments as directed.

Generic Accountabilities

Supervision

• • Plan and coordinate all activities in the assigned area to meet functional objectives.
  • Train and develop the assigned staff on relevant skills to enable them to become proficient on the job and deliver the respective section objectives.

Budgets

• • Provide input for preparation of the Division budgets, assist in the implementation of the approved Budget, and work plans to deliver objectives.
  • Investigate and highlight any significant variances to support effective performance and cost control.

Policies, Systems, Processes & Procedures

• • Implement approved Function policies, processes, systems, standards and procedures in order to support execution of the work programs in line with Company and International standards.

Performance Management

• • Contribute to the achievement of the approved Performance Objectives for the Division in line with the Company Performance framework.

Innovation and Continuous Improvement

• • Design and implement new tools and techniques to improve the quality and efficiency of operational processes.
  • Identify improvements in internal processes against best practices in pursuit of greater efficiency in line with ISO standards in order to define intelligent solutions for issues confronting the function.

Health, Safety, Environment (HSE) and Sustainability

• • Comply with relevant HSE policies, procedures, controls, applicable legislation, and sustainability guidelines in line with international standards, best practices and ADNOC Code of Practices.

Reports

• • Provide inputs to prepare Section MIS and progress reports for Company Management.

COMMUNICATIONS & WORKING RELATIONSHIPS:

Internal

• • Manager, External Communications Department.

External

• • Media, external communication providers and development partners.
  • Government organisations and entities.
  • ADNOC Group Companies.

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS:

Minimum Qualification

• • Bachelor’s Degree in communications, digital communication, marketing or equivalent.

Minimum Experience & Knowledge & Skills

• 8 years of experience, in progressive and senior-level roles in corporate communications. Preferably experience in a large-scale organization with complex and multi-sectorial business operations or experience working in various industries. At least 3 years in a managerial / supervisory position.
• Sound knowledge of digital communication strategy development and implementation.
• Good knowledge of a wide range of digital platforms including social media, websites, e-newsletters.
• Knowledge of web content management systems.
• Good project management knowledge and ability to deliver web/digital projects within cross-functional teams.
• Good understanding of information architecture, usability and site design.
• Creative and innovative approach to communications with the ability to identify new ways of working and lead the change needed.
• Ability to develop and maintain successful relationships with internal and external stakeholders.
• Knowledge of ADNOC’s operations and various sectors, and ability to lead the delivery of tailored solutions in line with specific business requirements.
• Good knowledge of market and using behavior analysis tools.
• Strong written communications skills.