Website Binghatti
Job Details
Job Position – Performance Marketing Executive
Company Name – Binghatti
-Develop and implement performance marketing strategies across various digital channels, including but not limited to search engine marketing (SEM), display advertising, paid social media, affiliate marketing, and email marketing.
-Formulate media plans in response to the latest audience figures and historical campaign data, be it on Google Network, Facebook, Twitter, LinkedIn, 3rd Party Publications, etc.
-Conduct thorough market research and analysis to identify target audience segments and develop customer personas.
-Strategize, plan, execute Creative Strategy for all digital marketing channels; identify creative optimizations.
-Own end-to-end execution of digital marketing campaigns while liaising across functions – Creative, Product, Analytics, Categories and Tech.
-Working cross-departmentally to align campaign strategies and goals across the organization.
-Digital Media Buys for campaigns in order to optimize the spends to meet the target.
-Measure KPIs on every campaign and report on a regular basis. Develop integrated digital media strategies.
-Optimize digital advertising campaigns to maximize key performance indicators (KPIs), such as Cost per lead (CPL), click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
-Monitor and analyze campaign performance using data analytics tools, provide actionable insights, and make data-driven recommendations for continuous improvement.
-Collaborate with cross-functional teams, including creative, content, and development teams, to ensure effective execution of campaigns and maintain brand consistency.
-Prepare regular reports on campaign performance, budget utilization, and ROI for management review.
-Stay up to date with the latest industry trends, emerging technologies, and best practices in performance marketing, and implement them into the marketing strategies.
Email : maricel.planas@binghatti.com
To apply for this job email your details to maricel.planas@binghatti.com