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Search Engine Optimization Specialist

  • by
  • Full Time
  • Dubai

Digibaap Digital Marketing Agency

Search Engine Optimization Specialist Jobs in Dubai

 

About the job

Job Overview

We are looking for an SEO Specialist to manage all SEO, SEM, and other marketing activities for our Marketing Department.

As an SEO Specialist, you will be responsible for managing all search engine optimization (SEO) activities on all major search engines and social media networks. Knowledge of keyword handling and page optimization is must. You should be able to manage our SEM and PPC (pay per click) campaigns. You should also handle Facebook, Instagram, and Google to maximize return on investment.

 

Responsibilities

  • Optimize landing pages for search engine advertising by conducting keyword discovery and other optimization tasks.
  • Research and execute search engine optimization suggestions.
  • Develop an SEO strategy for all the activities to improve traffic to the website
  • Work with editorial and advertising teams to drive SEO in content creation and content programming.
  • Propose changes to website design, content, linking and other variables to enhance SEO positions for target keywords.
  • Write effective SEO friendly content for blogs, journals, websites, and social media accounts
  • Stay up-to-date knowledge of factors for ranking in search engine results and best practices in the SEO industry.
  • Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
  • Perform ongoing keyword research, discovery, and optimization for new SEO keywords to use throughout the company website and marketing materials
  • Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance

 

Requirements

  • Bachelor’s degree in Marketing, Information Technology or relevant field.
  • Proven 4 years work experience as an SEO Specialist, Digital Marketing Manager or a similar role.
  • Professional certification of Search Engine Optimization (SEO) or Search Engine Marketing (SEM) is a must.
  • Professional experience with website analytics tools like Moz, Google Analytics, etc.
  • Thorough understanding of conversion, online customer acquisition, and performance marketing.
  • Excellent working knowledge of bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Outstanding knowledge of HTML and CSS.
  • Exceptional knowledge of keyword research techniques.
  • Experienced in PHP and WordPress websites
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Solid understanding of performance marketing, conversion, and online customer acquisition

 

 

To apply for this job please visit www.linkedin.com.