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Search Engine Optimization Specialist

  • by
  • Full Time
  • Dubai

Best Food Company

Search Engine Optimization Specialist Jobs in Dubai

 

About the job

Best Food Company is looking for SEO professional who is obsessed with measurement, always tracking, attaching to details, and analyzing the effectiveness of different campaigns. As a part of your job, you will ensure the local implementation of global SEO strategy and ensure efficient use of the SEO budget to create relevant content which is pushed onsite via owned channels, outreach campaigns and link building, aiming at an increase of visibility, ranking and valuable traffic to our websites. This also includes the continuous optimization of our web and mobile sites and the control of the performance via the numerous SEO dashboards.

 

As a part of the digital marketing team, your responsibility will be:

  • Staying up to date with industry trends and SEO best practice, identifying strategies that are applicable to our sites, and reviewing existing processes and usual activities in line with industry and business requirements.
  • Staying up to date with algorithm changes, communicating to web designer about how to manage any impacts and coordinates needed for the website to proceed in a great way for end-customers.
  • Helping to define the appropriate KPIs and measurement tactics to report on technical SEO efforts, supporting the team to monitor ongoing performance
  • Evaluate website among core success metrics for core SEO pillars of content, technical, and partner links. Set appropriate goals, timelines, and paths to improving each component of the website.
  • Redefine and evolve key performance metrics, identifying changes and problem as they arise, and offer solutions
  • Partner with content creator and the creative team to create content tailored to each phase of the end-user journey.
  • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
  • Analyze competition and create effective plan to compete in the market.
  • Monitor and evaluate search results and search performance across the major search engines and markets.
  • Create and deliver SEO performance reports and provide actionable insights to other marketing channels and the digital team.
  • Build a roadmap of experiments and initiatives to drive organic traffic, engagement, leads and pipeline
  • Implement SEO changes and updates (meta description, page titles, schema markup, microdata, etc.) to maximize our ranking
  • Use various tools including but not limited to SEO tools and web analytics tools (Analytics, Search Console, Screaming Frog, SEMrush, Sitebulb, BrightEdge, SearchMetrics, etc.) to support the compilation of data and develop recommendations.

 

Key performance indicators:

 

  • Enhance customer experience on the website by working with the web developer on website appearance, plugin, meta-tags, listing products, photos, banner in addition to Implement SEO changes and updates (meta description, page titles, schema markup, microdata, etc.) to maximize our ranking
  • Write monthly evaluation report about website performance among core success metrics for core SEO pillars of content, technical, and partner links.
  • Set appropriate goals, timelines, and paths to improving each component of the website.
  • Search audience by analysis keywords.
  • Build a roadmap of experiments and initiatives to drive organic traffic, engagement, leads and pipeline

 

To apply for this job please visit www.linkedin.com.