Online Product Specialist

Online Product Specialist Jobs in Dubai

 

About the job

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday!

We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year.

For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play,

while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification.

We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do.

If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

Role Purpose

 

The role of the Online Product Specialist is to support the Product Manager with the implementation of the F&B online delivery product roadmap, vision, and strategy across Leisure, Entertainment & Cinemas.

This role will support the manager to rollout the product monetization initiatives across web & mobile apps and scaling along with building the customer journey for online food delivery.

Role Details – Key Responsibilities And Accountabilities

 

• • Executes revenue growth strategy – pricing, loyalty, tactical awareness, incentives strategy, core experience initiatives and a number of growth opportunities to attract and retain customers across the region.
  • Creates integrations between LEC Food & Beverage concepts on apps and websites and external online delivery channels
  • Collaborates with cross-functional teams across disciplines such as operations, marketing, E-commerce, IT, CX and finance.
  • Supports the online delivery touchpoints with key focus revenue optimization and fosters accountability and rigorous decision-making to ensure desired business outcomes.
  • Works closely with different functions to create and implement and roll out of new features for online channels.
  • Actively seeks out business partnerships in order to reach new segments within the region.
  • Measures the impact of newly released features with Analytics and Experiment;
  • Conducts internal & external research and due diligence to identify new opportunities and mitigate existing gaps and areas of improvement.
  • Prioritizes key strategy initiatives based on impact through a data-driven approach
  • Works on critical projects based on emergent business needs.
  • Executes a calendar of eater focused activities, managing a promotion budget being mindful of efficiency
  • Deeply understands the customer experience for our users with the focus on our end consumer.
  • Supports projects related to customer experience across various customer touchpoints.
  • Deliver end- to-end projects and manage ongoing workstreams, from initiation to execution.

 

Specific Tasks

 

• • Owning & overlooking the F&B department’s online presence, reviewing competition and pricing, and suggesting any menu modifications according to brand and market.
  • Work on menu changes across VOX Cinemas and our 5 other brands/concepts across the platforms, in our sites.
  • Preparing and circulate the weekly, monthly, quarterly delivery analysis & recommendations.
  • Develop Market research on brands and online competitive on periodic basis.
  • Monthly reviewing of brand pricing strategy according to market.
  • Supporting onsite operations team with queries related to online whenever required.
  • Supporting the Product Manager on gathering information from the different markets
  • Leading on the onboarding of brands on different platforms & locations.
  • Working on identifying and application of in-app promotions and post campaign analysis
  • Planning, executing and evaluating regional campaigns for the brands across various platforms with a cost benefit analysis, and recommendation.
  • Working with cross functional teams to roll out product innovations across the different brands and markets.
  • Sending out updates and/or making changes to platforms on any onboarding, menu modifications needed to keep the business running according to strategy.
  • Working on monthly and weekly reporting, strategy presentations across all the markets while adding insights and learnings according to findings.
  • Helping roll out strategic and tactical partnerships with our suppliers and/or food aggregators.
  • Liaising with operations and sites on any key tactical or strategic campaigns running to ensure smooth delivery.
  • Working with the marketing and social media team on making sure all collaterals are delivered to the platforms and marketing and social media campaigns are being rolled out.
  • Reviewing customer ratings and feedback on a weekly basis and delivering suggested solutions to improve each of our outlet ratings.
  • Reviewing operational performance of sites across markets and address prep times, food quality and restaurant scores, while highlighting them to the key stakeholders and creating an improvement plan.
  • Identifying key potential areas and cuisines per geography and creating case studies to help relay to the team to operate specific online F&B brands
  • Working across multiple markets in the Middle east and liaising processes and supporting them if needed.
  • Working with multiple food aggregator platforms and building relationships with them to help boost our business across them.
  • Engaging in marketing research and analysis to discover new and upcoming trends.
  • Support on the overall regional strategy.
  • Expansions of our onboarding we are doing locally and regionally.
  • Supporting last mile and own delivery initiative.
  • Function support to help roll out activations.

 

Definition of Success

 

Achievement of projected online revenue across the region.

Supporting online initiatives across LEC

Other Context (if Applicable)

 

• • Consumer product mindset with a high bar for user experience tradeoffs for business growth.
  • Strong understanding of consumer products and the unique challenges of a double-sided marketplace
  • A self-starter relying on internal and external stakeholders’ feedback, while translating the data available to meet business objectives.
  • Performs any additional adhoc duties as and when required by the Line Manager and/or Head of Department.

Functional Competencies

 

• • Strong data analysis skills, ability to produce, interpret and draw conclusions from data (by using Excel and other Business Intelligence tools).
  • Strong expertise in business analytics and strategy, ability to distill immense datasets to drive strategic decisions
  • Ability to problem-solve using creative thinking and innovation.
  • Requirements analysis including pricing and planning
  • Competitive analysis

 

Personal Characteristics And Required Background

Personal characteristics

 

• • Excellent oral and written communication skills.
  • Demonstrated ability to serve as a successful participant that provides leadership and direction.
  • Passionate self-starter, decisive and able to move with speed to implement ideas.
  • Strong organization and ability to manage multiple, competing priorities.
  • Utmost attention to detail and desire to roll up your sleeves.
  • Autonomous, organized and a self-starter.

Minimum Experience

 

• • Overall experience of 5 to 7 years in product life cycle
  • Minimum 2 years of e xperience in online food delivery, ecommerce or related industry is a very strong plus.
  • Strong customer empathy, with an ability to transform complex data and customer insights into delightful user experiences.
  • Experience partnering with cross-functional teams.

Minimum Qualifications/education

 

Bachelor’s degree in any discipline

 

 

 

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