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Brand Manager

  • Full Time
  • Dubai

Fresh Express LLC

Brand Manager Jobs In Dubai


About the job

Job Purpose:

Formulating the brand’s long-term strategy, developing and executing marketing plans. Defining the brand’s pricing, packaging, trade merchandising, advertising and promotion strategies and allocating budgets accordingly. Executing marketing initiatives in support of long term strategies through leadership of the business unit team. Accountable for delivering the brand’s profit, volume and market share objectives.

Key Accountabilities:

  • Plan and implement current and future operational marketing plans in accordance with agreed budgets and guidelines from the vendor. Liaison with sales and finance teams to obtain the highest benefit from the marketing plans.
  • Analyzing how our brand is positioned in the market and crystalize targeted consumers’ insights.
  • Taking brand ownership and provide the vision, mission, goals and strategies that are aligned to the company vision.
  • Translating brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Present marketing programs and provide the sales teams with appropriate tools to sell to their clients.
  • Define the media strategy, brief agencies and follow up the implementation. Analyze the results of the strategy and report results to the relevant parties.
  • Understand the consumer environment.

Skills & Qualifications:

  • Bachelor’s Degree in Marketing.
  • Able to demonstrate substantial experience in building brand plans & product marketing plans.
  • Experience with P&L responsibility, budget planning and management, strong understanding profitability levers.
  • Strong analytical skills including using consumer insights.
  • Strategic thinker with high level of commercial & business acumen.
  • Excellent communicator & influencer with strong presentation skills.




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