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Public Relations Executive

  • by
  • Full Time
  • Dubai
  • AED 3000-5000 USD / Year
  • Salary: AED 3000-5000

UAE Times Now

Public Relations Executive Jobs in Dubai


About the job


The ideal candidate will have experience in all stages of the PR & Journalism cycle. They should be confident with building new client relationships and maintaining existing ones.

Salary : AED 3000-5000


• Taking interviews with Big Personalities

• Maintain consistent contact with existing clients

• Explains the benefits and potential audience of specific media offerings to potential clients

• Camera Friendly / Public Speaking

• Analyse market and establish competitive advantages

• Track metrics to ensure targets are hit

• Write press releases, news stories, articles, case studies, and product pieces

• Pitch press releases and feature ideas by phone or email to national, regional, and trade journalists, across print, broadcast, and online, to interest them in covering their clients’ stories

• Respond to phone calls and emails from journalists

• Arrange interviews and editorial meetings with key journalists for clients’ spokespeople – in person or over the phone – and facilitate these meetings where appropriate

• Monitor media coverage and report results to the wider team and clients

• Attend client events and industry conferences

Handle clients’ social media accounts such as their Twitter, Facebook, or LinkedIn page

• Deliver analytics reports on social media, reporting on traffic, engagement, and follower figures

• Brainstorm fresh ideas for PR campaigns

Key Skills

English language fluency: You need to have excellent written and spoken English.

Copywriting skills: You need to be hot on spelling, grammar, and proofreading, as well as have a creative flair for producing engaging copy.

Presentation skills: From communicating ideas to your team to presenting stories to journalists, you need to organize information in a succinct and interesting way to capture their attention.

Strong interpersonal skills: Whether it’s over the phone, by email, or in person, PR is all about people, so you need to be approachable, friendly, and empathetic, and be able to relate to people on different levels within the agency, with clients, and with the media.

Excellent telephone manner: You will spend a lot of your time pitching stories to journalists, so you need to have the confidence to pick up the phone and speak to them and maintain a positive, friendly and upbeat tone.

Time-keeping: You will often be working to tight media deadlines as well as meeting the demands and pressures of your team and clients, so you need to be able to work quickly and efficiently, without compromising on quality.

Resilience: You need to be ballsy enough to pick up the phone with national journalists and resilient enough to handle criticism and rejection.




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