Website Sterling
Job Details
Job Position – Social Media Executive
Company Name – Sterling
This role involves curating captivating content, engaging with our audience, and strategizing social media campaigns to elevate our brand presence across various platforms.
Responsibilities:
· Content Creation: Develop visually stunning and compelling content including images, videos, and graphics showcasing our color cosmetics range.
· Social Media Strategy: Plan, execute, and manage social media campaigns to increase brand awareness, engagement, and sales.
· Community Engagement: Foster a vibrant online community by interacting with followers, responding to comments/messages, and initiating conversations around our color cosmetics line.
· Trend Analysis: Stay updated on industry trends, consumer behavior, and competitor strategies to ensure our content remains innovative and competitive.
· Collaboration: Coordinate with marketing, design, and product teams to align social media efforts with overall marketing objectives and product launches.
· Analytics and Reporting: Monitor performance metrics, track KPIs, and generate reports to assess the effectiveness of social media campaigns.
· Campaign Management: Plan, execute, and optimize digital campaigns across channels such as PPC, SEO, email marketing, social media, content marketing, and display advertising
Requirements:
· Experience: Proven experience of 2-3 years in social media management specifically within the color cosmetics or beauty industry.
· Creativity: Strong visual storytelling skills with an eye for design, color schemes, and aesthetics.
· Platform Proficiency: In-depth knowledge of various social media platforms (Instagram, TikTok, Facebook, Snapchat, Reddit, Twitter, Youtube etc.) and their best practices.
· Trend Awareness: Ability to identify and leverage current beauty and cosmetic trends to create engaging content.
· Communication Skills: Excellent written and verbal communication skills with a knack for engaging and building relationships online.
· Analytical Skills: Proficiency in analytics tools to measure and interpret social media performance data.
· Adaptability: Ability to adapt quickly to changes in social media trends and algorithms.
Preferred Qualifications:
· Bachelor’s degree in Marketing, Communications, or related field.
· Experience with social media management tools
· Knowledge of influencer marketing strategies and collaborations.
Email : d.deon@sterling.ae
To apply for this job email your details to d.deon@sterling.ae